GALVAN LONDON, PF/AW 22 HUB

The Pre-Fall / Autumn Winter ’22 collection is a celebration of female strength and individuality, combined with the pure pleasure of dressing up. Comfort remains the under lying principle behind every design. Sculpting, supportive, full of stretch: these are empowering styles created to make each woman feel her best, both inside and out. At the heart of the collection is a design collaboration with supermodel Martha Hunt, whose life and career has been shaped by her battle with scoliosis. Now a fierce advocate for scoliosis research and awareness, Martha‘s success in the fashion world is a testament to her physical and mental strength. Her capsule with Galvan conveys important messages for the young women of today: that strength can be gained from adversity, that beauty lies in asymmetry, and above all that imperfection is in fact uniqueness.

For the hub content of the communication collection, which is exclusively presented on social platforms, the focal point was placed on the celebration of feminine strength and individuality. The ensemble showcases three diverse characters, each possessing distinct uniqueness. They gather for a night in Paris, accentuating their character through their individual attitudes. Despite their varying traits, they intertwine with a shared element maneuvering through life with effortless confidence.

ART DIRECTION

2022