GALVAN, RESORT/SPRING-SUMMER 22, CAMPAIGN

The photographic campaign for the Resort/Spring-Summer Collection revolved around Galvan s newly developed brand DNA. The main focus was on portraying the new Galvan Muse in a timeless and high-quality visualisation. She embodies a cosmopolitan spirit with a free-spirited attitude, embracing the mantra of conquering every challenge in life. Galvan symbolizes the effortlessly smart and cool simplicity she seeks.

To add an additional artistic visual element, the concept of galvanization, the process of enhancing an object with hot metal, was incorporated into the photographic execution. Galvanization symbolizes the self-confidence you embrace when wearing a Galvan product, enhancing the idea of empowerment and self-assurance.

ART DIRECTION
PHOTOGRAPHY

2022