WEyHE, SPRING/SUMMER 23 - CAMPAIGN
WEYHE WAS ESTABLISHED IN 2019 BY MAJA WEYHE. THE HOUSE FOCUSES ON OBJECTS AS A STATEMENT OF THE FOUNDER'S INTROSPECTION, SIMULTANEOUSLY INVITING INSPIRATION FROM HER APPROACH. THIS CONSISTENT DOCTRINE REINTERPRETS CLASSIC ELEMENTS WITH AN ATTENTIVE SENSITIVITY, PHYSICALLY RENDERING THE PHILOSOPHY IN CLEAN LINES AND INSTINCTIVE SILHOUETTES. PRECIOUS AND NATURAL MATERIALS SPEAK TO THE CURATION OF CONSCIOUSLY-CHOSEN ARTISANS, ILLUMINATING A COMMITMENT TO QUALITY IN EVERY OBJECT.
DISCIPLINES
ART DIRECTION
CREATIVE DIRECTION
PHOTOGRAPHY
FORMAT
DIGITAL + ANALOGUE
YEAR
2023
GALVAN, RESORT / SPRING–SUMMER 23, CAMPAIGN
Drawing inspiration from the collection, the artistic endeavors of Alicja Kwade guided the selection of the setting for the photographic campaign, pushing the boundaries of reality. The collections organic color palette and tactile design language find themselves within two contrasting settings. A salt desert engages in a conceptually sophisticated dialogue with Kwade‘s creations her artistic vision. The stone and earth canyon embodies the contrasting focal point, resonating with the materials employed in the collection‘s design. The muse finds an artistic representation through a serene photographic look, which underscores the brand‘s conceptual campaign origin.
DISCIPLINES
ART DIRECTION
CREATIVE DIRECTION
PHOTOGRAPHY
FORMAT
DIGITAL + ANALOGUE
YEAR
2023
GALVAN, RESORT / SPRING–SUMMER 22, CAMPAIGN
The photographic campaign for the Resort/Spring-Summer Collection revolved around Galvan s newly developed brand DNA. The main focus was on portraying the new Galvan Muse in a timeless and high-quality visualisation. She embodies a cosmopolitan spirit with a free-spirited attitude, embracing the mantra of conquering every challenge in life. Galvan symbolizes the effortlessly smart and cool simplicity she seeks. To add an additional artistic visual element, the concept of galvanization, the process of enhancing an object with hot metal, was incorporated into the photographic execution. Galvanization symbolizes the self-confidence you embrace when wearing a Galvan product, enhancing the idea of empowerment and self-assurance.
DISCIPLINES
ART DIRECTION
CREATIVE DIRECTION
PHOTOGRAPHY
FORMAT
DIGITAL + ANALOGUE
YEAR
2022
GALVAN, RESORT/SPRING-SUMMER 23 - HUB
For the hub content of the communication collection, which is exclusively presented on social platforms, the focal point was placed on the celebration of feminine strength and individuality. The ensemble showcases three diverse characters, each possessing distinct uniqueness. They gather for a night in Paris, accentuating their character through their individual attitudes. Despite their varying traits, they intertwine with a shared element maneuvering through life with effortless confidence.
DISCIPLINES
ART DIRECTION
CREATIVE DIRECTION
PHOTOGRAPHY
FORMAT
DIGITAL + ANALOGUE
YEAR
2023
GALVAN, PRE-FALL / AUTUMN WINTER 23 CAMPAIGN
Pre-Fall & Autumn/Winter 2023 evokes the golden age of disco — a cataclysmic moment not only for music but for fashion. Galvan draws on the late seventies as a melting pot of cultural influences and sartorial flare. From bold jewel-toned sequin separates to bold slash bodices and metallic plissé suits, each piece is scored with the energy and vibrancy of the New York and Paris club scenes and compels us to dance. The campaign‘s concept is aligned with the spirit of the 70s and its disco era, akin to the collection. We bring the ecstasy of iconic club nights into the present. We enter Club Galvan. For the video campaign, a stage comprised of three scenes was created, each embodying a well known location within a club.
DISCIPLINES
ART DIRECTION
CREATIVE DIRECTION
PHOTOGRAPHY
FORMAT
DIGITAL + ANALOGUE
YEAR
2023
WEYHE, Identity
WEYHE WAS ESTABLISHED IN 2019 BY MAJA WEYHE. THE HOUSE FOCUSES ON OBJECTS AS A STATEMENT OF THE FOUNDER'S INTROSPECTION, SIMULTANEOUSLY INVITING INSPIRATION FROM HER APPROACH. THIS CONSISTENT DOCTRINE REINTERPRETS CLASSIC ELEMENTS WITH AN ATTENTIVE SENSITIVITY, PHYSICALLY RENDERING THE PHILOSOPHY IN CLEAN LINES AND INSTINCTIVE SILHOUETTES. PRECIOUS AND NATURAL MATERIALS SPEAK TO THE CURATION OF CONSCIOUSLY-CHOSEN ARTISANS, ILLUMINATING A COMMITMENT TO QUALITY IN EVERY OBJECT.
DISCIPLINES
ART DIRECTION
CREATIVE DIRECTION
PHOTOGRAPHY
FORMAT
ANALOGUE
YEAR
2023
GALVAN, PRE-FALL / AUTUMN-WINTER 22 HUB
The Pre-Fall / Autumn Winter ’22 collection is a celebration of female strength and individuality, combined with the pure pleasure of dressing up. Comfort remains the under lying principle behind every design. Sculpting, supportive, full of stretch: these are empowering styles created to make each woman feel her best, both inside and out. At the heart of the collection is a design collaboration with supermodel Martha Hunt, whose life and career has been shaped by her battle with scoliosis. Now a fierce advocate for scoliosis research and awareness, Martha‘s success in the fashion world is a testament to her physical and mental strength. Her capsule with Galvan conveys important messages for the young women of today: that strength can be gained from adversity, that beauty lies in asymmetry, and above all that imperfection is in fact uniqueness.
DISCIPLINES
ART DIRECTION
CREATIVE DIRECTION
PHOTOGRAPHY
FORMAT
DIGITAL + ANALOGUE
YEAR
2022
TOMORROW IS ANOTHER DAY
TOMORROW IS ANOTHER DAY IS A MODEL AGENCY ESTABLISHED AND RUN BY EVA GÖDEL SINCE 2010. SHE HAS FORMERLY CO-FOUNDED THE MODEL AGENCY NINE DAUGHTERS AND A STEREO AS THE FINAL THESIS FOR HER GRAPHIC DESIGN DIPLOMA. TOMORROW IS ANOTHER DAY IS KNOWN FOR SCOUTING NEW EXCLUSIVE TALENTS ON THE STREET WHILE ESPECIALLY FOCUSSING ON BOYS. WORKING WITH INTERNATIONAL HIGH FASHION CLIENTS MADE TOMORROW IS ANOTHER DAY ONE OF THE LEADING MALE MODEL AGENCIES FOR EDITORIAL, ADVERTISING AND RUNWAY.
DISCIPLINES
ART DIRECTION
PHOTOGRAPHY
FORMAT
DIGITAL + ANALOGUE
YEAR
2013 - 2018
WEYHE, MAGAZINE
WEYHE WAS ESTABLISHED IN 2019 BY MAJA WEYHE. THE HOUSE FOCUSES ON OBJECTS AS A STATEMENT OF THE FOUNDER'S INTROSPECTION, SIMULTANEOUSLY INVITING INSPIRATION FROM HER APPROACH. THIS CONSISTENT DOCTRINE REINTERPRETS CLASSIC ELEMENTS WITH AN ATTENTIVE SENSITIVITY, PHYSICALLY RENDERING THE PHILOSOPHY IN CLEAN LINES AND INSTINCTIVE SILHOUETTES. PRECIOUS AND NATURAL MATERIALS SPEAK TO THE CURATION OF CONSCIOUSLY-CHOSEN ARTISANS, ILLUMINATING A COMMITMENT TO QUALITY IN EVERY OBJECT.
DISCIPLINES
ART DIRECTION
PHOTOGRAPHY
FORMAT
DIGITAL + ANALOGUE
YEAR
2023
WEYHE, NATURAL BODY MIST
FORESTS ARE LIVING ENVIRONMENTS THAT GIVE US SHELTER AND GRANT US REFUGE. THEY ARE NATURAL HABITATS WITH THE POWER TO HEAL. WALKING IN THE WOODS PUTS EVERYDAY STRESS INTO PERSPECTIVE AND REWARDS OUR SENSES WITH IMMEDIATE REGENERATION. A MINDFUL PERCEPTION OF NATURE IS AN IMMERSIVE EXPERIENCE - THE FRAGRANT TREES, PLANTS AND EARTH, STIMULATING SEASONAL COLOURS, SOOTHING AURA AND THE NATURAL LANGUAGE OF THE FOREST - NATURE HELPS US TO LIBERATE THE MIND AND WIDEN THE SOUL. THE RELAXATION EXPERIENCED IN THE WOODS IS EFFECTIVELY REDUCING OXIDATIVE STRESS, PROVEN TO BENEFIT OUR CARDIOVASCULAR, IMMUNE AND NERVOUS SYSTEMS. THE PACKAGING WAS DEVELOPED IN ACCORDANCE WITH THE BRAND VISION, WHICH CREATES A CALM AND PLEASANT ATMOSPHERE FOR THE USER, JUST LIKE IN NATURE. TYPOGRAPHY AND IMAGE MOTIF RETREATS INTO THE BACKGROUND. THE SURPRISE IS INSIDE THE PACKAGING WITH THE, OTHERWISE SO UNIMPORTANT LEAFLET. THIS IS CHARACTERIZED BY A SUPRISING TYPESETTING AND MATCHING IMAGERY.
DISCIPLINES
ART DIRECTION
CREATIVE DIRECTION
PHOTOGRAPHY
FORMAT
DIGITAL + ANALOGUE
YEAR
2023
GALVAN, RESORT / SPRING–SUMMER 22 - HUB
For the hub content of the communication collection, which is exclusively presented on social platforms, the focal point was placed on the celebration of feminine strength and individuality. The ensemble showcases three diverse characters, each possessing distinct uniqueness. They gather for a night in Paris, accentuating their character through their individual attitudes. Despite their varying traits, they intertwine with a shared element maneuvering through life with effortless confidence.
DISCIPLINES
ART DIRECTION
CREATIVE DIRECTION
PHOTOGRAPHY
FORMAT
DIGITAL + ANALOGUE
YEAR
2022
ALEXANDER MCQUEEN, INVITATION CARD SS21
THE LONDON HIGH FASHION BRAND REPRESENTS A FUSION OF TIMELESS CLASSICISM, ARTISTIC DESIGN, AND CONTEMPORARY ELEVATION. TO CREATE THE INVITATION CARD FOR THE SPRING / SUMMER SHOW OF 2018, A METICULOUS CASTING PROCESS WAS ARRANGED TO FIND THE PERCEFT FIT, WHO COULD EMBODY ALL THESE DIVERSE QUALITIES IN APPEARANCE. THE CHOSEN MODEL WAS PHOTOGRAPHED, CAPTURING THEIR ESSENCE IN A WAY THAT REFLECTED THE BRAND‘S RAW ETHOS. THIS VISUAL REPRESENTATION CONVEYED THE INTEGRATION OF ELEGANCE, ARTISTIC EXPRESSION, AND MODERN LUXURY, SHOW CASING THE BRAND‘S MULTIFACETED IDENTITY. THE MINIMALSITIC AND TIMELESS DESIGNED INVITATION CARD, COMMUNICATES AN AUTHENTIC SHOWCASE OF THE BRAND‘S UNIQUE CHARACTER. IT VISUALISES THE BRAND‘S VISION, INVITING TO BE A PART OF A FASHION EXPERIENCE THAT TRANSCENDED TRADITIONAL BOUNDARIES AND OFFERED A CAPTIVATING JOURNEY THROUGH ARTISTRY, AND CONTEMPORARY REFINEMENT.
DISCIPLINES
ART DIRECTION
PHOTOGRAPHY
FORMAT
DIGITAL + ANALOGUE
YEAR
2021
ARCHIVE
DISCIPLINES
CONCEPTION
CREATIVE DIRECTION
PHOTOGRAPHY
FILM DIRECTION
FORMAT
DIGITAL + ANALOGUE
YEAR
2016 – 2025
SVEN EUL
SVEN EUL IS A MULTIDISCIPLINARY CREATIVE BASED BETWEEN PARIS + BERLIN. HIS WORK FOCUSES ON THE COMPOSITION AND DEVELOPMENT OF BRAND IDENTITIES, COMMUNICATION AND CONTENT CREATION WITHIN THE REALMS OF FASHION, LUXURY, ART, CULTURE AND COMMERCE. DRIVEN BY THE AMBITION TO DEVELOP MULTIDIMENSIONAL EXPERIENCES, HIS APPROACH CONSISTENTLY CENTERS ON IDEAS WOVEN INTO COHESIVE NARRATIVES, PRESENTED IN AN ELEVATED VISUAL APPEARANCE.
DISCIPLINES
CONCEPTION
CREATIVE DIRECTION
PHOTOGRAPHY
FILM DIRECTION
FORMAT
ALIEN
YEAR
2025
TOMORROW IS ANOTHER DAY
TOMORROW IS ANOTHER DAY IS A MODEL AGENCY ESTABLISHED AND RUN BY EVA GÖDEL SINCE 2010. SHE HAS FORMERLY CO-FOUNDED THE MODEL AGENCY NINE DAUGHTERS AND A STEREO AS THE FINAL THESIS FOR HER GRAPHIC DESIGN DIPLOMA. TOMORROW IS ANOTHER DAY IS KNOWN FOR SCOUTING NEW EXCLUSIVE TALENTS ON THE STREET WHILE ESPECIALLY FOCUSSING ON BOYS. WORKING WITH INTERNATIONAL HIGH FASHION CLIENTS MADE TOMORROW IS ANOTHER DAY ONE OF THE LEADING MALE MODEL AGENCIES FOR EDITORIAL, ADVERTISING AND RUNWAY.
DISCIPLINES
ART DIRECTION
PHOTOGRAPHY
IMAGES
17
YEAR
2013 - 2016