ALEXANDER MC QUEEN
THE LONDON HIGH FASHION BRAND REPRESENTS A FUSION OF TIMELESS CLASSICISM, ARTISTIC DESIGN, AND CONTEMPORARY ELEVATION. TO CREATE THE INVITATION CARD FOR THE SPRING / SUMMER SHOW OF 2018, A METICULOUS CASTING PROCESS WAS ARRANGED TO FIND THE PERCEFT FIT, WHO COULD EMBODY ALL THESE DIVERSE QUALITIES IN APPEARANCE. THE CHOSEN MODEL WAS PHOTOGRAPHED, CAPTURING THEIR ESSENCE IN A WAY THAT REFLECTED THE BRAND‘S RAW ETHOS. THIS VISUAL REPRESENTATION CONVEYED THE INTEGRATION OF ELEGANCE, ARTISTIC EXPRESSION, AND MODERN LUXURY, SHOW CASING THE BRAND‘S MULTIFACETED IDENTITY. THE MINIMALSITIC AND TIMELESS DESIGNED INVITATION CARD, COMMUNICATES AN AUTHENTIC SHOWCASE OF THE BRAND‘S UNIQUE CHARACTER. IT VISUALISES THE BRAND‘S VISION, INVITING TO BE A PART OF A FASHION EXPERIENCE THAT TRANSCENDED TRADITIONAL BOUNDARIES AND OFFERED A CAPTIVATING JOURNEY
THROUGH ARTISTRY, AND CONTEMPORARY REFINEMENT.