GALVAN, RESORT/SPRING-SUMMER 22, CAMPAIGN

Drawing inspiration from the collection, the artistic endeavors of Alicja Kwade guided the selection of the setting for the photographic campaign, pushing the boundaries of reality. The collections organic color palette and tactile design language find themselves within two contrasting settings. A salt desert engages in a conceptually sophisticated dialogue with Kwade‘s creations her artistic vision. The stone and earth canyon embodies the contrasting focal point, resonating with the materials employed in the collection‘s design. The muse finds an artistic representation through a serene photographic look, which underscores the brand‘s conceptual campaign origin.

ART DIRECTION
PHOTOGRAPHY

2022